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## Action

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## Hotspot

### Text
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### Title
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video_68C04A08_316C_6438_41C3_B67F66D91045.label = intro-cyan
video_FD99B187_E8F7_9C14_4190_8C42865C78D9.label = intro-gold
video_6B9D2097_319C_E428_41C0_7C3B84502C4A.label = intro-green
video_6B1165BF_319C_2C57_41B5_0961F07AC4F0.label = intro-orange
video_68E7EA88_316C_2438_4195_298C2898E990.label = intro-pink
video_68F20ECC_316C_DC38_419F_FB8A02433863.label = intro-purple
video_68CC187E_316C_24D9_41B7_42FB884CC118.label = intro-yellow
video_74299646_6F12_6DEB_41D5_38A094BF23C4.label = mute - Coffee Industry
video_489CAC82_658A_148C_41BF_9BD9C7DE9F0A.label = mute - What is WIPO
video_ECC15A9A_3433_25A6_41C0_B1A9B941031A.label = mute - Yakuanoi

### Video
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### Video Subtitles

## Skin

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HTMLText_A58A37A5_2CDF_28B3_41B4_34E9CB1FED23.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">A Pioneering Mobile App Dedicated to Designs</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"><I>AfricDeezayn</I></SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">, now available on Google Play, serves as a multi-purpose platform offering insights and information on protection mechanisms. The app facilitates collaboration within the design community and provides a platform for designers to showcase their creations for greater visibility.</SPAN></SPAN></DIV></div>
HTMLText_4BE5569C_6485_1D7A_41D2_E626C0121862.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">An innovative helmet to protect frontline health workers</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Young Vietnamese inventors DO Trong Minh Duc, TRAN Nguyen Khanh An, and NGUYEN Hoang Phuc created a helmet that overcomes the limitations of other COVID-19 protective equipment.</SPAN></SPAN></DIV></div>
HTMLText_7A3745BE_6485_3EB6_41C9_348A25726EC9.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Case study: Crickets and intellectual property powering a Mexican startup</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">With a brand of flour made from ground crickets, three Mexican entrepreneurs are helping to tackle malnutrition and the environmental impact of agriculture.</SPAN></SPAN></DIV></div>
HTMLText_260D2AFB_3943_3234_41A6_A76430CDA336.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Case study: The world's first 'Abogamer' tackles videogame law</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Micaela Mantegna is a WIPO Academy alumna and the world’s first “Abogamer”. She coined the term herself to match her unique knowledge and skills as a videogame lawyer specialized in industry policy, trends and regulations. She is passing on her valuable knowledge on artificial intellegince and copyright through her book “ARTficial: creativity, artificial intelligence and copyright”. The book explores machine intelligence and creativity, and she wrote it for artists, content creators and streamers interested in learning more about the dynamics of the new era of creativity. Micaela initially wrote the book in Spanish because she wanted to be part of Latin American contributions to the literature on IP and machine learning.</SPAN></SPAN></DIV></div>
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HTMLText_249B91E9_CCA0_448F_41D3_6651970941FA.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Case study:</SPAN></SPAN></DIV><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Understanding IP is the key</SPAN></SPAN></DIV></div>
HTMLText_252E93E2_3947_D254_41B1_A92718CA1729.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">E-Sports</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">An e-sport is defined as “a video game played as a competition for people to watch as entertainment.” Any video game, whether or not it simulates a traditional sport, can qualify as an e-sport. Unlike traditional sports, which are not owned, video games are often protected by proprietary rights held by individuals or entities. A video game comprises software (the game engine) layered with audiovisual elements such as animations, images, text, sound effects, and music, all of which are safeguarded by intellectual property (IP) laws, particularly copyright. However, nearly all forms of IP rights may influence the legal framework of e-sports.</SPAN></SPAN></DIV></div>
HTMLText_4D89369C_6485_7D7A_41C7_DFEE2E9DEBEE.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">GoGeoGo: Explore Georgia with the Locals</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Meet Salome Tateshvili (15) her 17-year-old cousin Tamari Tateshvili, and their 18-year-old friend Saba Zedginidze, and their idea to revolutionize tourism in their part of Georgia.</SPAN></SPAN></DIV></div>
HTMLText_4793FAD6_296A_F7E1_41B8_2AF131266403.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">How can IP finance filmmaking?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">From a financier’s perspective, filmmaking is risky, expensive, and fraught with uncertainties. But recent research has found US filmmakers are using their intellectual property and other intangible assets as collateral to secure loans.</SPAN></SPAN></DIV></div>
HTMLText_047AAF37_1258_0B37_41B3_C045C6852C48.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">How copyright supports literature</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Authors, publishers, illustrators, and translators depend on copyright to protect works over which they hold or manage the rights. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A publishing house’s value is not based on its land, property, or equipment, or even the books in its warehouse. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Its most valuable assets are the IP rights it owns or controls: they can earn income long after the warehouse is empty.</SPAN></SPAN></DIV></div>
HTMLText_4231CC95_295D_9263_41C3_A4C45EF99BDE.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">How much IP is there behind Barbie’s megastardom?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The record-breaking box office opening of the Barbie movie in summer 2023 unleashed a wave of Barbie merchandise, from costumes and cosmetics, to a rentable dreamhouse.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Mattel has engaged in more than 100 partnerships to promote the doll and fully exploit the film's release for the company and its commercial partners.</SPAN></SPAN></DIV></div>
HTMLText_86F4F96E_A8F8_B94F_41DA_F1250E9D2F0A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">KEMOK: Empowering Indigenous Women Through Craft and Creativity</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Discover the inspiring story of Angela Chiquin Chitay and the remarkable KEMOK project in the heart of Guatemala's Q'eqchi' Indigenous community.</SPAN></SPAN></DIV></div>
HTMLText_C9756202_6A44_2FF2_41D0_3E93748C6724.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Marrakesh Treaty: the promise of a better life</SPAN></SPAN></DIV></div>
HTMLText_62588F44_4D20_2652_41C2_DB9F9E51F634.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">One-Wheeled Vehicle</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Just because an idea is patented, it doesn’t mean it will be a commercial success. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">John Otto Lose patented the ‘One Wheeled Vehicle’ in 1885, a sort of unicycle the rider sits inside while the wheel revolves around the outside. The umbrella is an important touch to keep the rain off the rider.</SPAN></SPAN></DIV></div>
HTMLText_59D21399_6583_3B7A_41D0_5377B68EA8E7.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Say hello to Pakistan’s first metaverse</SPAN></SPAN></DIV></div>
HTMLText_3E91D71C_19AA_8394_4162_BA1CEA7D13D4.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">The gender gap</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The gender pay gap in innovation is closing, but slowly. While there are more women inventors today, they still represent just 16.2% of the total.</SPAN></SPAN></DIV></div>
HTMLText_32ACAC3C_196F_8594_41A2_BF757F96B696.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">The home decor firm employing people with disabilities</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">An entrepreneur in Hanoi founded a thriving home decoration brand that offers work opportunities for people with disabilities.</SPAN></SPAN></DIV></div>
HTMLText_DA7EC4B9_F46B_3558_41D2_C18A4DDEBE8E.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">The impact of counterfeiting and piracy on economies and societies is immense</SPAN></SPAN></DIV></div>
HTMLText_4C972D69_6485_2FDA_41D8_11B6E816100B.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">The smart suitcase for travelers with visual impairments</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Blind since 14, inventor and IBM researcher Chieko Asakawa has developed an AI-powered smart suitcase that helps her navigate crowded, changing environments, like airports.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The case’s vision sensors scan the surroundings and alert the user to obstacles through an alarm and tactile sensations in the handle.</SPAN></SPAN></DIV></div>
HTMLText_79963625_6485_3D4A_41BF_5C06FEF74052.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Trademarking to boost tourism</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Intellectual property rights—notably trademarks and copyright—can add value to touristic attractions to benefit communities and economies. </SPAN></SPAN></DIV></div>
HTMLText_593F5BFB_6191_AA02_41B0_619155E27D96.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">WIPO Academy success story:</SPAN></SPAN></DIV><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Ivannia Lazzaro (Costa Rica)</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Performer, playwright, and author Ivannia Lazzaro is a WIPO Academy alumna who is using her IP knowledge in innovative and creative ways. She owns a small and medium-sized enterprise (SME), which she protects using IP as a tool to ensure her creations live on to serve her business, her family, and her community.</SPAN></SPAN></DIV></div>
HTMLText_DA32C01D_EE55_7089_41E9_97A85BCF8102.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What are patents?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Patents protect inventors and ensure they’re fairly recognized and rewarded.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Patentees must give permission before other people can copy, use, distribute or sell their invention. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Patents make innovation morally and financially worthwhile, which stimulates even more innovation.</SPAN></SPAN></DIV></div>
HTMLText_D038B906_CBC9_9DB1_41D4_DAB81FD20AE6.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What are trade secrets?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Trade secrets protect valuable, confidential information known only to select people. In market economies, fair competition is essential to supply and demand, and drives innovation. Trade secret laws catalyse innovation and ensure fairness in the market.</SPAN></SPAN></DIV></div>
HTMLText_07AD10BA_19EA_9E9C_41B3_CE5AE9C9FDB4.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is AI? </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Broadly speaking, artificial intelligence (AI) is the science of teaching machines to learn. Many industries already use Al, but it presents the IP system with new challenges. For instance, if a book is written by AI, who owns the copyright? And for patents to provide protection and value, market players need timely, transparent, accessible standards for patent granting.</SPAN></SPAN></DIV></div>
HTMLText_0CD24B55_1899_8394_4195_F2DC15FDB3DB.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is a geographical indication?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:18px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A geographical indication (GI) is a sign put on products with a specific geographical origin and qualities or a reputation dependent on that origin.</SPAN><SPAN STYLE="font-size:18px;font-family:'Noto Sans Display';"> </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">GIs are typically used for foodstuffs, wine and spirit drinks, handicrafts, and industrial products.</SPAN></SPAN></DIV></div>
HTMLText_3DDFE835_19E6_8D94_41A3_65742C4567DB.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is a trademark?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A trademark is a sign capable of distinguishing goods or services of one enterprise from those of others. A word, or combination of words, letters, and numerals can constitute a trademark. But trademarks may also consist of drawings, symbols, three-dimensional features – such as the shape and packaging of goods, non-visible signs – such as sounds or fragrances, or colour shades used as distinguishing features – the possibilities are almost limitless.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The Madrid System is a convenient and cost-effective solution for registering and managing trademarks worldwide. File a single international trademark application and pay one set of fees to apply for protection in up to 131 countries. Modify, renew or expand your global trademark portfolio through one centralized system.</SPAN></SPAN></DIV></div>
HTMLText_3D9A02BF_199B_8294_4182_5F31E0FE8C82.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is accessibility?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Accessibility means taking appropriate measures to ensure access for persons with disabilities, on an equal basis with others, in all activities. This encompasses the physical environment, information and communications technologies and systems, events and learning opportunities, and other facilities and services. Enabling equal accessibility includes the identification and elimination of obstacles and barriers.</SPAN></SPAN></DIV></div>
HTMLText_05A21BBD_19A9_8297_4190_F0629688C461.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is an industrial design?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">An industrial design refers to the aesthetics of an article, such as its shape, or features, and protects it from being copied for commercial gain. Industrial designs are applied to anything from food packaging to smartphones, as well as symbols and logos.</SPAN></SPAN></DIV></div>
HTMLText_721EEBA2_648D_6B4E_41D8_20D9ACE0E059.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is blockchain?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A blockchain is a distributed database that maintains a continuously growing list of ordered records, called blocks. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Blockchain is affecting the way businesses in every industry operate and it’s revolutionizing innovation and creativity. The intellectual property community is assessing its implications on IP and ways blockchain can be used for good in the IP space.</SPAN></SPAN></DIV></div>
HTMLText_CC6C9CA3_CCA0_7C83_41E5_3D0DA898C512.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is copyright?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Copyright (or author’s right) is a legal term used to describe the rights that creators have over their literary and artistic works. Copyright can protect books, music, paintings, sculpture, films, computer programs, databases, advertisements, maps, technical drawings and more.</SPAN></SPAN></DIV></div>
HTMLText_72442F94_648E_EB4A_41B6_939FB74170FF.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is robotics? </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Robotics is a branch of engineering and computer science that involves the conception, design, manufacture and operation of robots. The objective of the robotics field is to create intelligent machines that can assist humans in a variety of ways.</SPAN></SPAN></DIV></div>
HTMLText_CC6C9CA7_CCA0_7C83_41E0_420CDD1A01AD.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is the Berne Convention? </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The 1886 </SPAN><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display';"><U>Berne Convention</U></SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"> provides protection for authors’ works and rights. It gives creators—writers, musicians, poets, painters and so on—control over how and when their works are used.</SPAN></SPAN></DIV></div>
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HTMLText_BF9F4427_A7C9_CEFE_41DC_DF6B40F4548D.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is the WIPO Academy?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The WIPO Academy spreads intellectual property knowledge and skills, notably in least developed and developing countries, and countries in transition. By building an understanding of IP, anyone can contribute to their country’s economic and social wellbeing.</SPAN></SPAN></DIV></div>
HTMLText_B8578F7B_A7D8_7956_41E2_1C44947B35CA.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">What is the metaverse?</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The metaverse is a borderless, virtual world where people can work, play, find entertainment, do business and more. It could unlock a new digital economy and transform the global marketplace, trade, assets, and commerce worldwide.</SPAN></SPAN></DIV></div>
HTMLText_34A49C4C_18A9_85F4_416B_2D8DE8E74BB8.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Women and IP</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Some groups are underrepresented in intellectual property use, even though humanity needs the widest possible range of talents to solve its problems.</SPAN></SPAN></DIV></div>
HTMLText_3113A116_196A_9F94_41B2_654E173CB53D.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Women innovators</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Women account for one in five designers behind products, from simple packaging to mobile phones and car exteriors. This tells us we need to do more to right this imbalance.</SPAN></SPAN></DIV></div>
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HTMLText_22A2DA33_3CCD_C06E_41A6_CBBAF81E82E6.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">22-year-old Oxana Zaporoniuc from the Republic of Moldova created an innovative packaging design for fragile glass bottles, which minimizes the use of cardboard and other materials for ecological purposes. In 2023, Oxana registered her industrial design with the State Agency on Intellectual Property of the Republic of Moldova as she hopes to license it for commercial use. In recognition of her creative and innovative work, Oxana has been awarded with the WIPO IP Youth Ambassadorship for the Republic of Moldova.</SPAN></SPAN></DIV></div>
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HTMLText_2FFD6AE9_6090_AA01_41D0_4A7DCD5E0951.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A Nigerian startup led by designer Idiat Shiole is using cutting-edge 3D design and a virtual brand ambassador to take African fashion to the metaverse.</SPAN></SPAN></DIV></div>
HTMLText_3CDF9B61_19EA_83AC_41B3_C7DC7D9B1090.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A brand sets a business apart from its competitors, building trust and consumer loyalty. Brand elements like a slogan, symbol, or logo, can qualify for trademark protection. As a brand grows, so does the value of its trademark. These assets can support the growth of a business into new areas and provide an additional source of revenue. For instance, in 2023 the Coca Cola company was worth about $240bn, whereas the brand itself is worth around $100bn.</SPAN></SPAN></DIV></div>
HTMLText_4F77E66A_6191_7A02_41D0_10F5B243A37A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A group of Finnish inventors have created sand batteries that can store thermal energy and stockpile it with minimal loss.</SPAN></SPAN></DIV></div>
HTMLText_55C634DA_61F0_9E03_41CC_45D462733D5A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A group of local producers in Brazil's rainforest are preparing to apply for a collective trademark to add value to their ‘Flona Tefé’ products and to improve lives in their community.</SPAN></SPAN></DIV></div>
HTMLText_428ECDA3_297D_EDA0_41B3_15BC3104A4CE.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A handbag can include several IP rights simultaneously. Take the bag Jeff Koons and Louis Vuitton created in 2017. The painting on the handbag would be protected by copyright, the brand logo and name by trademarks and the shape of the handbag by industrial design. And if a handbag is fabricated from an innovative material or process that the company developed, these can also be protected by a patent.</SPAN></SPAN></DIV></div>
HTMLText_D78AEC27_CC60_4383_41E0_2F7E2F2B1ED4.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Access to knowledge is essential to any economy, which means people need books. The WIPO Publishers Circle is working with publishers to build viable, globally connected and efficient national book publishing industries in developing countries.</SPAN></SPAN></DIV></div>
HTMLText_A2DF79B5_2CD9_5893_41C3_5684660C6E3B.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">After Brazil’s accession to the Hague System, a bold designer received the first published international registration directly from the country.</SPAN></SPAN></DIV></div>
HTMLText_2669F715_3943_53FC_41C4_820E3CB2C44F.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Any digital work, including physical goods, which can be represented in digital form, such as a photo, video or a scan, can be turned into a non-fungible token (NFT’s). NFTs can either represent a metadata file with encoded information and a digital version of a work or the entire work uploaded to the blockchain. Each NFT is uniquely identified by its token ID and contract address. However, a common misconception is that buying an NFT grants ownership of the underlying work and its rights. In truth, buyers only gain access to the metadata linked to the work, not the work itself or its associated rights.</SPAN></SPAN></DIV></div>
HTMLText_D544A705_F4D5_7386_41EA_C1053C090D65.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Around the world, water scarcity can mean women and girls spend their days searching for clean water. But the CloudFisher® harvests mountain fog and the resulting water is piped into homes.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">This innovation makes farming easier and means girls can attend school instead of looking for water. </SPAN></SPAN></DIV></div>
HTMLText_20562784_3CC2_C02A_41C4_A036EEE9F2C3.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">As AI technologies evolve at an exponential pace there are many questions and challenges for IP and the IP system. The purpose of this IP policy toolkit is to provide policymakers with a framework to understand the state of play of AI innovation right now and to think about the future as AI becomes increasingly autonomous.</SPAN></SPAN></DIV></div>
HTMLText_A58947EC_2CB9_28B1_41B1_401CA4B7BC73.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Ayesha Tjiueza is a Namibian entrepreneur who founded Kanuma Beauty in 2019. Her beauty brand uses indigenous plants and local ingredients from her village. Through Kanuma Beauty she is able to create jobs in rural areas of Namibia. WIPO is helping Ayesha trademark her brand so she can expand internationally.</SPAN></SPAN></DIV></div>
HTMLText_249FD1EE_CCA0_4485_41DC_7F1B416B356A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Aziz Harun, from Brunei Darussalam, launched his musical career via YouTube. He believes the keys to success are copyright, exposure and dedication.</SPAN></SPAN></DIV></div>
HTMLText_0CA824B7_18A9_8694_4199_48D7D28C10B2.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Bees are critical to the global food supply. Without pollination, many plants cannot reproduce. Saar Safra, CEO of Israeli start-up Beewise, is on a mission to save bees - and at scale - using artificial intelligence (AI), computer vision and robotics.</SPAN></SPAN></DIV></div>
HTMLText_914BAEB3_88D7_816C_41B8_06AC3E79589B.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Cameroon’s Penja valley is famous for a pepper that grows in volcanic soils. A geographical indication for Penja Pepper makes the product identifiable for consumers in foreign markets and helps sustain jobs in local communities.</SPAN></SPAN></DIV></div>
HTMLText_40AE0807_2955_B260_419B_59C935C1992F.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Collective management is a system within the copyright framework where rights holders, such as authors, performers, and producers, manage their rights through a Collective Management Organization (CMO). Managing copyright and related rights individually may not always be realistic. For example, an author, performer, or producer cannot realistically contact every radio station to negotiate licenses and remuneration for their songs. Similarly, it is not feasible for a radio station to seek specific permission from every rights holder for each song they play. CMO’s facilitate rights clearance in the interest of both parties and economic reward for rights holders.</SPAN></SPAN></DIV></div>
HTMLText_059D7340_2737_D1F4_41B3_48985DC1D132.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Counterfeit goods are often produced under questionable circumstances, with materials and through processes that are substandard, threatening health, safety and the environment.</SPAN></SPAN></DIV></div>
HTMLText_05F1CA39_2737_D397_41A8_C1176C08F6F8.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Counterfeit goods pose threats to consumer health: from bacterial contamination and prolonged illness to burn hazards and death (OECD-EUIPO (2022), Dangerous Fakes: Trade in Counterfeit Goods that Pose Health, Safety and Environmental Risks).</SPAN></SPAN></DIV></div>
HTMLText_0B30336C_1258_1B59_41A2_6C53A2F1F6E9.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Creators Learn Intellectual Property – CLIP – is where creators come to understand the creative industry ecosystem. Initially launching with music industry-specific content, CLIP will grow to include a range of creative disciplines, including literature, audio-visual creation, dramatic and visual arts, and more, to enable creators to make informed decisions and be recognized and fairly compensated for their work.</SPAN></SPAN></DIV></div>
HTMLText_968462F8_88B7_86DC_41DE_0B2CDCC04B2A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Dating from the 13</SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display Medium';">ᵗʰ</SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"> century, Kampot Pepper is produced in the provinces of Kampot and Kep in Cambodia. After it was registered as a geographical indication, its export sales increased sharply, with about 70% of production going to the international market.</SPAN></SPAN></DIV></div>
HTMLText_05E6724F_1238_1557_41A8_EDCEDCB6DB00.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Did you know the videogame industry is bigger than movies and music put together? As well as entertaining people, videogames sustain millions of jobs worldwide. IP is vital to the industry, from a game's storyline, music, characters, code, and hardware, to the brands of professional players.</SPAN></SPAN></DIV></div>
HTMLText_AC4D5AF6_28F5_97A0_41BD_1AA3DF28CB41.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Efficient IP management of creative industries also benefits developing countries’ economic growth. Music, film, software, design, and publishing industries foster local innovation and generate job opportunities, while strong IP frameworks increase investor certainty and lead to increased funding for local creative projects and industries.</SPAN></SPAN></DIV></div>
HTMLText_3CE75AEB_273A_708B_4190_62DC99BE8FD9.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Every kind of product can be counterfeited: from handbags to toys. The scale of the problem is global.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A 2025 report revealed that, based on customs seizure data, counterfeit and pirated goods in international trade amounted to as much as 467 billion U.S. dollars in 2021, representing 2.3% of global trade. </SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"><I>(OECD-EUIPO Report: “Mapping Global Trade in Fakes 2025”)</I></SPAN></SPAN></DIV></div>
HTMLText_02BFF2A1_CCE0_44BF_41C4_71232E862352.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Exporting Malawian culture to the world is a passion for best-selling hip hop artist Tay Grin, but the absence of platforms to sell music is an obstacle.</SPAN></SPAN></DIV></div>
HTMLText_5BBF2A85_6583_354A_41D1_F92F927D8D9B.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Film is big business, with estimated annual revenues at around $77bn in 2022, according to industry statistics. People love movies; they take us on an immersive, emotional journey like no other art form. But filmmaking is highly complex, involves many different players, and requires careful management of IP.</SPAN></SPAN></DIV></div>
HTMLText_7B45F28D_648D_355A_41C9_9B34AA266AB5.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">For thousands of years, nomadic Turkic herders roamed the steppes and mountains of Central Asia, connecting modern Kyrgyzstan, Kazakhstan, Turkmenistan, Uzbekistan, Tajikistan, Afghanistan, and western China. They captured their history and culture in epic poetry and oral traditions that Kyrgyzstan is working to revive.</SPAN></SPAN></DIV></div>
HTMLText_25C97F16_6093_6A02_41B6_6146FDB9CF1D.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">From fashion to art therapy for vulnerable children, Daysi Campusano is leaving a mark on the Dominican Republic through Arte en Coro, a creative small and medium-sized enterprise (SME) she founded in 2016. With six employees she offers painting workshops that combine art with fun, protecting her creative legacy thanks to IP.</SPAN></SPAN></DIV></div>
HTMLText_0620A277_179F_7D94_41B3_16DFAC72FD6F.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Frontier technologies are at the intersection of scientific breakthroughs and real-world implementation. AI, big data, the Metaverse, bioprinting, quantum computing and other technologies are changing how we communicate, innovate, create, and trade. </SPAN></SPAN></DIV></div>
HTMLText_24FECCBA_394F_D634_4183_472A5D623458.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Generative AI refers to any machine learning model capable of dynamically creating output after it has been trained. Importantly, the scope of generative AI extends far beyond content generation. The potential applications of generative AI models are vast, ranging from music composition and video generation to molecular modeling in drug discovery and medical diagnostics. Generative AI has sparked discussions regarding potential copyright infringement by including protected works in training data and copyright protection for AI generated output.</SPAN></SPAN></DIV></div>
HTMLText_505370B2_6193_7602_41C9_62F9AAA93F86.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Ghanaian entrepreneur Bernice Dapaah builds bikes from bamboo, a strong and highly sustainable crop that’s efficient at absorbing CO₂.</SPAN></SPAN></DIV></div>
HTMLText_0586A533_2737_D19B_41C2_F9158F0360BE.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Governments face a decrease in tax revenues, which translates into reduced services for those who need them most.</SPAN></SPAN></DIV></div>
HTMLText_8D66840C_A838_4EB3_41DB_CAE91AA93B74.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In 2018, Koichi Kishimoto and Takayuki Moriya created a new kind of intellectual property: Asia’s first virtual influencer. imma has grown a massive following with more than half a million followers on Instagram and TikTok.</SPAN></SPAN></DIV></div>
HTMLText_21773AE6_3CCD_C1E9_41B5_15E313AC78F8.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In Brazil and Chile, design students are leading a fresh wave of innovation, helping producers better connect with consumers. Through WIPO's Young Designers Program, these university students partnered with agricultural producers to bring bold new ideas to life. This real-world experience showed them firsthand how design can transform products and influence consumer behavior.</SPAN></SPAN></DIV></div>
HTMLText_EA330E20_F4ED_15BD_41EB_AD709C89ACB3.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In November 2022, WIPO produced the Green Technology Book, a digital catalogue of solutions for adapting to climate change and reducing vulnerability. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The 2022 edition focused on agriculture and forestry, the water sector, and cities.</SPAN></SPAN></DIV></div>
HTMLText_D802CDF7_F3AB_56AA_41D3_F8B0091B4334.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In South Africa, the Companies and Intellectual Property Commission (CIPC) came up with a creative environment-friendly approach to deal with the disposal of counterfeit goods, turning them into entirely new items.</SPAN></SPAN></DIV></div>
HTMLText_75325307_4167_B2D1_41CA_CE2F9696D6EB.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In Trinidad and Tobago, the Angostura company has been making its famous Orange Bitters since 1824 using a closely guarded secret recipe.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Under Trade Secrets protection, only five company directors are allowed to enter the room where the ingredients that make up Angostura Bitters are mixed. These measures have kept the recipe secret for 200 years.</SPAN></SPAN></DIV></div>
HTMLText_03B33F8B_12DB_EB2C_41AB_803A16C7A920.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In a finite world with an ever-expanding population, agricultural innovation is vital to boost productivity and secure the global food supply. But agricultural research and development can be a risky and expensive business that is increasingly funded using private money.</SPAN></SPAN></DIV></div>
HTMLText_397805F9_2756_5097_4195_1CD9C2185CEF.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In the European Union, approximately 154 million counterfeit articles were detained in 2023 with an estimated value of approximately EUR 3.4 billion. </SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"><I>(EUIPO-DG TAXUD report, “EU enforcement of intellectual property rights: results at the EU border and in the EU internal market 2023”)</I></SPAN></SPAN></DIV></div>
HTMLText_390225CD_2756_508F_419B_D3ACDB5BB79A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In the United States, 23 million IP infringing goods were seized U.S. Customs and Border Protection in 2024, for a total value of USD 5.42 billion. </SPAN><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';"><I>(2024 Intellectual Property Rights Seizure Statistics, US Customs and Border Protection)</I></SPAN></SPAN></DIV></div>
HTMLText_A574ECC5_2CB9_58F3_4154_9DCC73D7DF7A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In the ancient city of Petra, Jordan, craftswomen are using innovative branding, design and marketing to boost the reach of their artisanal goods. Thanks to better visibility and positioning for their products, they hope that visitors to Petra will not only see The Treasury and other ancient sites but also their handcrafted products, expanding job opportunities and improving the livelihoods of their families. WIPO is supporting these women entrepreneurs with the registration and promotion of their brand via an intensive training and mentoring program.</SPAN></SPAN></DIV></div>
HTMLText_7B95856D_64FF_7FDA_4197_A43AF7A0B706.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Indonesian micro-eateries serve traditional food from tiny kitchens – and a new mobile app is helping owners cut costs and focus on cooking and customers.</SPAN></SPAN></DIV></div>
HTMLText_D70C3379_F4AD_738F_41E8_60F00ED93D84.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Innovation is essential to find new solutions to big sustainability challenges, such as climate change and improving living standards. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">A 2023 WIPO study found that IP systems support the achievement of SDG 9: industry, innovation, and infrastructure.</SPAN></SPAN></DIV></div>
HTMLText_DF514614_F3AD_D56D_41D9_A53811522799.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Intellectual property (IP) enforcement is the act of taking legal action when IP rights – including copyright and related rights, trademarks, geographical indications, industrial designs, patents, trade secrets and layout designs of integrated circuits- have been infringed. The objective is to stop the infringement, to prevent further violations of IP rights and to remedy the prejudice caused by these actions.</SPAN></SPAN></DIV></div>
HTMLText_DE8E1149_F98B_1E86_41D3_B083AD62AAB7.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Intellectual property (IP) turns people’s creative ideas into innovations that help us every day, like smart phones and medicines.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Works of the mind—inventions, literature, art, music, films, designs, logos, names, or images—are intellectual property.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">IP is legally protected by patents, copyright, designs, and trademarks, which ensure people are recognized and rewarded for their ideas.</SPAN></SPAN></DIV></div>
HTMLText_4E6FF4B7_61B1_9E01_41C0_5D31AB370F8C.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Kenyan entrepreneur Navalayo Osembo-Ombati founded her running-shoe company Enda in 2016. Today, Enda’s protected Made in Kenya products are creating jobs and supporting community projects.</SPAN></SPAN></DIV></div>
HTMLText_388AFDCC_1D9C_2044_41B9_DA67A0CAB247.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Less than 1% of vaccines used in Africa are manufactured locally, but there’s a growing need for immunization. How can we ramp up vaccine manufacturing in the continent? And what role does intellectual property play in vaccine development, production, and supply?</SPAN></SPAN></DIV></div>
HTMLText_92FC4A18_C95D_7C9C_41E1_29F6E127C43A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Make the Hague System your next design partner!</SPAN></SPAN></DIV></div>
HTMLText_2164F7FD_3CC5_4FDA_41B4_1ED8074117A3.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Mariama Sarge is a small business owner from The Gambia, operating Mese Energy Solution. She offers a wide range of services including plumbing, solar and satellite installation, home energy audits, and much more. The highlight of her journey is her invention – a Multifunctional Solar-Powered Cart. Designed for street vendors, this innovative cart features an inbuilt fridge, a thermal flask, a fruit peeling machine, a juice presser, a gas cooker, and a charging system for customers, all powered by solar energy. With the support of WIPO, Mariama received IP mentoring and registered her innovation as a utility model. She is the first woman inventor to achieve this milestone in the Gambia!</SPAN></SPAN></DIV></div>
HTMLText_C5A3B171_A293_0970_41C1_215C3B9DCB5A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Masuda Yesmin Urmy is an entrepreneur with a growing leather goods business in Bangladesh. With 55 employees depending on her business for their livelihoods, and a strong catalog of 200 designs for bags and wallets, failure is not an option. Thanks to the support of WIPO, she is using trademarks to protect her brand, ensure her business is successful and guarantee the livelihoods of her employees.</SPAN></SPAN></DIV></div>
HTMLText_A3A795F8_8E50_1282_41B0_9811899B6A1D.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Meet some WIPO IP Youth Ambassadors:</SPAN></SPAN></DIV></div>
HTMLText_A472B199_2CC9_E893_41AA_C91583BC5C0A.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Musallam Bin Hbais is a local frankincense producer in Oman who is part of the country’s efforts to harness a geographical indication for Omani frankincense. With a geographical indication, local producers are able to highlight the unique qualities of Omani frankincense and facilitate its commercialization both regionally and internationally. WIPO provides IP mentorship to local frankincense producers enabling them to exploit their branding and IP rights for a new era of growth and development in the frankincense industry.</SPAN></SPAN></DIV></div>
HTMLText_054F6869_12D8_355B_41A5_522AACBD3A61.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Music’s popularity never fades. The global music industry is worth around $30bn per year. But building a successful career in music involves more than pure talent. It also requires understanding and managing intellectual property (IP) rights.</SPAN></SPAN></DIV></div>
HTMLText_D94BA08A_F3A5_6D7F_41EA_7A379F6AF09D.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Online piracy is the illegal reproduction and distribution of copyrighted works on the Internet. It can affect many sectors of the entertainment industry: music, movies, TV shows, videogames and sport live events.</SPAN></SPAN></DIV></div>
HTMLText_22D7E2F3_6070_9A02_41D2_BFE6392CEC11.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Only a quarter of people in sub-Saharan Africa have access to safe drinking water services. Jibu, a hybrid-social enterprise, is encouraging entrepreneurship and providing affordable drinking water to areas where piped networks don't deliver.</SPAN></SPAN></DIV></div>
HTMLText_34C758CD_189B_8EF4_41AC_D217C6DB1BCC.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">People living with disabilities enrich the IP system with their unique perspectives and ideas. Empowering people with disabilities to realize their full potential is an essential matter of human rights that concerns us all.</SPAN></SPAN></DIV></div>
HTMLText_05FCF739_2737_D194_41C1_01389A415D36.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Pirated content offered online pose threats to consumer safety: it takes only 71 seconds for malware to be installed on a device when accessing a site with pirated content. (Audiovisual Anti-Piracy Alliance study: Audiovisual Piracy: Cyber Risk for European Consumers)</SPAN></SPAN></DIV></div>
HTMLText_AADAF536_2CB9_6991_4196_49CBEF42906B.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Producers of nuts, pastries, cosmetics, and more from the Bicol region in the Philippines have clearly understood the power of branding. All their products revolve around the Pili tree, a tropical tree thriving in volcanic soil, and deeply rooted in the region’s history. The artisans came together to create a collective mark, "Bikol Pili," along with a logo reflecting their community, to ensure their products stand out and are distinguished from their competitors. With the support of WIPO, the National IP Office of the Philippines (IPOPHL), the Department of Trade and Industry (DTI), and the Pili community in the Bicol Region, represented by the Orgullo Kan Bicol Association (OKB), the producers are ensuring quality through their new shared brand.</SPAN></SPAN></DIV></div>
HTMLText_DFD091A0_F3AB_6F5E_41E9_90E06C867854.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Programs to support athlete development and grassroot projects across the world strongly rely on the revenue from the sale of sports broadcasting and media rights. But piracy of sporting events causes huge financial losses, harming the sports ecosystem at large.</SPAN></SPAN></DIV></div>
HTMLText_739A1DDD_648F_2EFA_41CC_5CAE75679A9F.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Shift Robotics founder Xunjie Zhang made it his mission to enhance walking after almost being hit by a car on his scooter. So he developed the Moonwalkers, patented, battery-powered rolling shoes.</SPAN></SPAN></DIV></div>
HTMLText_B391B5C8_8E70_1281_41E0_1D1334CC8030.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Singapore’s policymakers have played a big part in the country’s journey to become a high-income economy in less than 40 years.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">How did they do it, and what can other developing economies learn from the Singaporean experience?</SPAN></SPAN></DIV></div>
HTMLText_3D393EA7_19A9_82B4_418D_BACB2E4B834D.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The Accessible Books Consortium (ABC) is a WIPO-led partnership of organizations that represent people with print disabilities.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">It works to increase the global stock of accessible books, such as braille, audio, e-text, or large print, and make them available to people who are blind, have low vision or are otherwise print disabled.</SPAN></SPAN></DIV></div>
HTMLText_408A19BE_60B0_B602_41D6_BD1BF998ECA9.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The Patent Cooperation Treaty (PCT) empowers inventors to protect their ideas in many countries at once, which is simpler and cheaper than filing patents in each country.</SPAN></SPAN></DIV></div>
HTMLText_3DBD7399_19B9_829F_41A1_28A923A1968F.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The groundbreaking Marrakesh Treaty came into force on 30 September 2016.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:10px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">It simplifies the production and international transfer of accessible books and removes major obstacles to reading for the 285 million people in the world with blindness, visual impairments, or print disabilities.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:17px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#0065df;font-size:17px;font-family:'Noto Sans Display SemiBold';">Marrakesh Treaty turns 10</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:10px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">In 2023, WIPO celebrated the 10th anniversary of the Marrakesh Treaty.</SPAN></SPAN></DIV></div>
HTMLText_D99C1699_F45B_D577_41EE_409838C86502.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The websites or apps that provide users with access to copyright-infringing content use the sale of advertising space as one of their revenue sources. Watch the video to learn more about the harms of featuring legal businesses ads on illegal websites.</SPAN></SPAN></DIV></div>
HTMLText_A5058F5D_8E30_2F83_41B9_55AC1137E690.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">The world needs science, and science needs women. Professor Najat A. Saliba is a Lebanese scientist and researcher into the effects of water pipe smoking on health. She is also a laureate of the L’Oréal-UNESCO For Women in Science program.</SPAN></SPAN></DIV></div>
HTMLText_39F57F12_1D9C_21DC_4190_8BEBD59F4B78.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">These stars have turned their creative focus towards tackling problems encountered while making music.</SPAN></SPAN></DIV></div>
HTMLText_04C3D663_1248_1D4F_4186_FC8F52419D85.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">This podcast explains how audiovisual professionals can use intellectual property protection to generate business opportunities.</SPAN></SPAN></DIV></div>
HTMLText_42C7E0B6_6485_16B6_41D6_75EC2ECB6841.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Three coffee growers from Latin America are empowering other women and building their own brands.</SPAN></SPAN></DIV></div>
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HTMLText_04932B60_272A_51B4_41C0_3B8780FD9A66.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Trade in counterfeit goods and pirated content cut off revenue to legitimate companies, big and small, which is necessary to grow and create jobs. Small and Medium-sized Enterprises that have experienced infringement of their IP rights have 34% less chances to survive. (OECD-EUIPO (2023): Risks of Illicit Trade in Counterfeits to Small and Medium-Sized Firms)</SPAN></SPAN></DIV></div>
HTMLText_85F17746_A8F8_CABF_41D1_7A4C96FA28A5.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Traditional knowledge (TK) is knowledge, skills, and practices developed and passed down generations as part of a community’s cultural or spiritual identity. Examples are traditional medicines, or hunting and fishing techniques.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">This short animation tells the story of the fictitious Yakuanoi people as they navigate the issues regarding intellectual property and traditional knowledge.</SPAN></SPAN></DIV></div>
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HTMLText_DF738654_F99D_028F_41E4_A567D02C2A7B.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO is the United Nations agency at the heart of the world’s intellectual property system.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Its goal is to make IP work for everyone, so that innovators and creators can keep making the world a better place. </SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO is a centre of gravity for IP, enabling ideas to be protected internationally and increasing the incentive to be inventive.</SPAN></SPAN></DIV></div>
HTMLText_DB583956_F467_3F2E_41E8_EAC62746A49F.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO is the international forum to discuss issues related to IP enforcement and building respect for IP, such as technical assistance, policy coordination and public education. The Advisory Committee on Enforcement (ACE), established in 2002 for this purpose, is known as a “marketplace of ideas” where Member States and observers can learn from each other’s experiences.</SPAN></SPAN></DIV></div>
HTMLText_4E4F6901_648D_174A_41D4_82BFAF783BB4.html = <div style="text-align:left; color:#000; "><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">Young people have a vital role in driving innovation. Their minds offer fresh perspectives and their energy can lead to new solutions. But younger innovators may need support to bring their good ideas to life and ensure their creativity is cultivated and encouraged.</SPAN></SPAN></DIV><p STYLE="margin:0; line-height:6px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="line-height:119%;text-align:left;font-size:17px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="font-size:17px;font-family:'Noto Sans Display';">WIPO Academy recognizes young people who use IP for the benefit of their communities and awards them with a WIPO IP Youth Ambassadorship to inspire other young people to create and innovate.</SPAN></SPAN></DIV></div>
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HTMLText_8C1CD570_A1F1_0970_41BB_7F868FE48A72.html = <div style="text-align:left; color:#000; "><p STYLE="margin:0; line-height:7px;"><BR STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-size:12px;font-family:Arial, Helvetica, sans-serif;"/></p><DIV STYLE="text-align:left;font-size:18px;"><SPAN STYLE="display:inline-block; letter-spacing:0px; white-space:pre-wrap;color:#000000;font-family:Arial, Helvetica, sans-serif;"><SPAN STYLE="color:#ffffff;font-size:18px;font-family:'Noto Sans Display Medium';">Innovation</SPAN></SPAN></DIV></div>
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## Tour

### Description
tour.description = Discover how intellectual property shapes our lives.

### Title
tour.name = WIPO World of Innovation and Creativity